The Best Things to Do in Puglia, Italy

Puglia, also called the Apulia region, sits in the southeast corner of Italy. If you look at the map of Italy, Puglia forms the heel of the country’s boot. This sun-soaked area stretches along the Adriatic and Ionian Seas, offering white-sand beaches, clear blue waters, and many historic towns. It’s one of the most fascinating parts of Southern Italy.

Understanding the Puglia Region

Before we begin, let’s answer that key question: Where is Puglia Italy located? Puglia sits in southern Italy, running along the Adriatic coastline. The region is known for its long stretches of beaches, large olive groves, and dry stone walls. Many travelers ask themselves what to do in Puglia Italy once they arrive. But the list of activities can be very long! The Apulia region has a rich history, with influences from the Greeks, Romans, Byzantines, and more.

The Puglia region has six main provinces: Foggia, Barletta-Andria-Trani, Bari, Taranto, Brindisi, and Lecce. Each province offers unique attractions. Bari, the regional capital, is known for its old town and busy port. Lecce is famous for its Baroque architecture. Many smaller towns along the coast have pretty harbors, ancient castles, and white-washed homes.

A Brief History of the Apulia Region

Puglia’s story goes back thousands of years, with ruins and artifacts from ancient times. The Greeks founded colonies here centuries before the Roman Empire expanded. Later, the Normans, Swabians, and Aragonese also left their mark, building castles and cathedrals. This diverse history shaped the art, architecture, and customs of Italy Puglia.

Why Visit Puglia?

Things to do in Puglia are endless. Here, you can explore ancient towns, enjoy the local food, sunbathe on pristine beaches, and take in the peaceful countryside. The climate is pleasant most of the year. This means there are many things to do in Puglia Italy, both during summer and the off-season.

Beaches: Whether you prefer sandy bays or rocky coves, you’ll find them along Puglia’s coasts.
Cuisine: Puglia is famous for its olive oil, wine, fresh seafood, and classic dishes like orecchiette pasta.
History: The ancient sites, Baroque cities, and medieval fortresses tell a long story of civilizations.
Friendly Culture: The locals are warm and welcoming, eager to share their traditions and hospitality.

So, let’s discover what to do in Puglia Italy by looking at the top destinations in the region.

Top Places to Visit in Puglia

Bari – The Capital of Puglia Italy

Bari is the capital of the Puglia region and is a lively port city. Its old town, known as Bari Vecchia, is a maze of narrow alleyways filled with laundry lines and chatter from open windows. Here, you can see locals making fresh pasta in their doorways. The smell of tomato sauce and homemade dough will guide you through the streets.

Basilica of Saint Nicholas: This 12th-century church holds the relics of Saint Nicholas. It’s an important pilgrimage site and features a blend of Romanesque and Byzantine architecture.
Bari Castle (Castello Normanno-Svevo): Built in the Norman-Swabian era, this castle overlooks the sea and is a symbol of the city’s medieval past.
Bari Seafront (Lungomare): Walk along the coastal promenade to enjoy views of fishing boats and the Adriatic Sea.

Stop by a local bakery to taste focaccia barese, a soft bread topped with fresh tomatoes, olive oil, and oregano. The city is also a great gateway for ferries traveling to Greece, Croatia, and Albania.

Polignano a Mare – A Cliffside Jewel

When people dream of the things to do in Puglia, Polignano a Mare often appears in their list. This small town rises from the cliffs above the blue Adriatic Sea. Its views will stay in your memory for a long time.

Old Town Center: Wander the narrow alleys, white houses, and small squares. Many balconies open to amazing sea views.
Lama Monachile Beach: This rocky cove sits between high cliffs. The turquoise water is perfect for swimming.
Sea Caves: Take a boat tour to see the caves carved into the limestone cliffs. Some caves even have small beaches inside.

Polignano a Mare is famous for its Red Bull Cliff Diving competition. Skilled divers jump from the rocks into the sparkling water. Even if you don’t dive, the town’s scenery alone is worth the visit.

Alberobello – Land of the Trulli

Alberobello feels like a storybook town. It’s famous for its trulli—strange cone-roofed houses made of limestone. These buildings are part of the UNESCO World Heritage List. Exploring Alberobello is one of the must-do activities when making your list of things to do Puglia.

Rione Monti and Aia Piccola: These two districts feature hundreds of trulli, lined up on winding streets.
Trullo Sovrano: The largest trullo in town. This building is now a museum showing traditional furniture and local crafts.
Shopping for Souvenirs: Many trulli now serve as shops selling olive oil, ceramics, and embroidered linens.

Walking through these clusters of cone-shaped homes is magical. The white stones gleam under the sun, giving Alberobello a special charm that you can’t find anywhere else in Italy.

Lecce – The “Florence of the South”

Lecce is called the “Florence of the South” because of its ornate Baroque buildings. Located in the heart of the Salento area, Lecce is a city of art, music, and lively street life. Visiting Lecce is one of the best answers to the question: What to do in Puglia Italy?

Piazza del Duomo: This grand square is the center of religious life in Lecce. Its cathedral and bell tower are decorative examples of Baroque style.
Basilica di Santa Croce: The detailed stone carvings on the façade are breathtaking. You’ll see angels, flowers, and strange figures.
Roman Amphitheater: Built in the 2nd century, this amphitheater is partially below street level and hosts summer performances.

Stop for a caffè leccese, an iced coffee sweetened with almond syrup. Lecce’s nightlife is also vibrant. Many bars and clubs fill up with locals and students in the evening, especially around the historic center.

Ostuni – The White City

Ostuni, also known as “La Città Bianca” (The White City), sits on a hilltop overlooking green plains and the Adriatic Sea. Strolling through its white-washed alleys is an iconic experience in the Puglia region.

Old Town Walls: Explore the medieval walls and stone gateways that circle the historic center.
Ostuni Cathedral: Built in the 15th century, it has a Gothic façade and a large rose window.
Charming Streets: Painted white to keep the interiors cool, the buildings reflect the sunlight. In summer, bright flowers in pots add colors to every corner.

Ostuni is also a base for travelers wanting to explore the nearby countryside or the beaches along the coast. The combination of inland and seaside experiences make Ostuni a top spot for things to do in Puglia Italy.

Matera – A Worthwhile Day Trip (Though in Basilicata)

Strictly speaking, Matera is not in Puglia but in the neighboring Basilicata region. However, it’s a short drive from Bari, making it a popular day trip. The city is famous for its “Sassi,” or cave dwellings carved into the rocky hills. These old cave homes date back thousands of years and were recognized as a UNESCO World Heritage Site in 1993.

Even though Matera is outside Puglia Italia, it is strongly linked to Apulia’s culture and tourism. Many visitors use Bari or other Pugliese towns as a base to visit Matera. If you have extra time, Matera should top your list of what to do in Puglia Italy and beyond.

The Salento Peninsula

The Salento Peninsula forms the southern part of Puglia, the very tip of the heel of Italy’s boot. Known for its sunny weather, clear beaches, and unique traditions, Salento is a must-see region. With both the Adriatic and Ionian Seas, the Salento area has some of the most scenic coasts in Italy.

Gallipoli – The Pearl of the Ionian Sea

Gallipoli is a lovely town on the Ionian coast of Salento. The name comes from the Greek word Kallipolis, meaning “beautiful city.” It certainly lives up to its name.

Historic Center on an Island: Connected by a 16th-century bridge, the old town sits on a limestone island. The city walls guard a network of narrow lanes and baroque buildings.
Gallipoli Castle: Placed at the entrance to the old town, this castle sometimes hosts art exhibitions.
Spiaggia della Purità: A golden sand beach right in front of the old town, popular with both locals and tourists.

Gallipoli’s fish market is also an attraction. If you love fresh seafood, this is the place to be. You can buy shrimp, octopus, and sea urchins straight from the fishermen, or just sample the street food.

Otranto – Where East Meets West

Otranto is another gem on the Adriatic side of Salento. Due to its location, it has a mix of influences from Italy, Greece, and the Balkans.

Otranto Cathedral: Famous for its 12th-century mosaic floor. It shows biblical scenes and mythical creatures.
Aragonese Castle: This fortress has thick walls and towers. You can walk along the ramparts to see views of the sea.
Baia dei Turchi: A few kilometers north of Otranto, this beach is known for its fine sand and clear waters, often ranked as one of the best beaches in Italy Puglia.

Otranto is perfect for a weekend getaway or as a stop during a Salento road trip.

Santa Maria di Leuca – Tip of the Heel

Santa Maria di Leuca sits at the southernmost point of Puglia, where the Adriatic and Ionian Seas meet. This coastal spot is known for its lighthouse, harbor, and elaborate villas from the 19th century.

Punta Ristola and Punta Meliso: These two capes mark the meeting point of the seas. You can see the color difference in the water where they join.
Boat Tours: The area around Leuca is filled with sea caves and hidden coves. A boat trip is a great way to explore them.
Basilica of Santa Maria de Finibus Terrae: This site was once a temple dedicated to the goddess Minerva. Today, it’s an important sanctuary.

Visiting the tip of Salento feels like reaching the end of Italy. The sense of space and the wide-open sea views are unforgettable.

Gargano Peninsula and the Tremiti Islands

The Gargano Peninsula is often called the “spur” of Italy’s boot. Located in the northern part of Puglia, Gargano offers a different landscape compared to Salento. Here, you’ll find forests, cliffs, and beaches that attract nature lovers.

Vieste and Peschici – Coastal Charm

Vieste and Peschici are two popular seaside towns on the Gargano coast. Their white-washed houses cling to cliffs overlooking the Adriatic Sea.

Vieste Castle: Built by the Swabians, it sits on a rocky point offering a panoramic view of the coastline.
Pizzomunno Rock: A tall limestone monolith on Vieste’s main beach. Local legends say it was once a young fisherman who turned to stone.
Peschici Old Town: Its labyrinth of alleys, arches, and courtyards create a magical atmosphere.

Both towns have lively harbors with cafes and gelaterias. Gargano’s beaches are among the finest in the Puglia region, often lined with pine forests and turquoise waters.

Foresta Umbra – A Hidden Forest

In the middle of the Gargano Peninsula is Foresta Umbra, a protected forest with tall beech and oak trees. Walking trails allow you to explore the lush greenery. Bring a picnic and enjoy some shade on a hot summer day. If you visit in autumn, you’ll see colorful leaves and a quieter atmosphere.

Tremiti Islands – The Pearls of the Adriatic

Just off the coast of Gargano lie the Tremiti Islands, a small archipelago known for crystal-clear waters and untouched nature. The main islands are San Domino, San Nicola, and Capraia.

San Domino: The largest island, covered with pine forests and dotted with secluded coves.
San Nicola: Home to historic monuments like the Abbey of Santa Maria a Mare.
Snorkeling and Diving: The Tremiti Islands have protected marine areas, making them perfect for underwater exploration.

Ferries run from the Gargano towns, making this an ideal day trip if you’re looking for remote beauty and a break from busy streets.

The Beaches of Puglia

No list of things to do in Puglia Italy is complete without highlighting its beaches. The region boasts over 800 kilometers of coastline. Whether you prefer rocky shores or white-sand beaches, you’ll find the perfect spot for your beach towel.

Baia dei Turchi (Near Otranto)

As mentioned earlier, Baia dei Turchi is one of Salento’s most famous beaches. Surrounded by pine trees, the bay has turquoise waters and a wild feeling. The name refers to the Turkish pirates who landed here centuries ago.

Punta Prosciutto (Porto Cesareo)

Located on the Ionian side, Punta Prosciutto near Porto Cesareo features shallow, clear water and wide stretches of sand. This spot is popular with families. In the summer, the beach can get busy, but it remains one of the most beautiful places on the Ionian coast.

Torre dell’Orso

Torre dell’Orso is known for its limestone cliffs and soft sand. The beach is named after an old watchtower that overlooks the area. Another highlight is the “Due Sorelle” (Two Sisters) sea stacks rising from the water. Legend says they are two sisters turned to stone by a spell.

Polignano a Mare Beach (Lama Monachile)

Though it’s small and pebbly, the beach at Lama Monachile in Polignano a Mare is famous for its dramatic setting. Limestone cliffs and a Roman bridge frame the cove, creating a postcard-worthy view. The water is deep and clear, great for swimming or a quick dive off the rocks.

Food and Wine in Puglia Italia

Puglia’s cuisine is a highlight for many travelers. The region is sometimes called the “breadbasket of Italy” because of its agriculture. If you wonder what to do in Puglia Italy besides sightseeing, tasting local specialties is a must.

Puglia’s Iconic Dishes

Orecchiette Pasta: Shaped like little ears (hence the name “orecchiette”), this pasta is often served with turnip greens (cime di rapa) or fresh tomato sauce.
Focaccia Barese: A flatbread topped with olive oil, cherry tomatoes, and sometimes olives. Originally from Bari, you can find it in bakeries across Puglia.
Taralli: Crunchy ring-shaped snacks made from flour, olive oil, and spices like fennel seed. Perfect for munching on while exploring the streets.
Frisella: A hard bread soaked in water, then topped with tomatoes, olive oil, and salt. It’s a simple but tasty dish, especially on hot summer days.

Olive Oil – Liquid Gold

Puglia is Italy’s largest producer of olive oil, with over 50 million olive trees across the region. The mild climate and rocky soil produce oil with a fruity flavor. You can visit frantoi (olive mills) to see how olive oil is made and to taste some freshly pressed extra-virgin olive oil.

Puglia’s Wines

The Apulia region is also famous for its robust red wines, made from local grape varieties such as Primitivo and Negroamaro. In recent years, Puglia’s wines have gained international recognition. Many vineyards offer tours and tastings where you can learn about the wine-making process.

Street Food and Festivals

Many towns in Puglia Italia hold food festivals throughout the year, celebrating everything from seafood to traditional pastries. Food trucks and market stands sell panzerotti (fried dough pockets filled with tomato and mozzarella), pucce (soft bread stuffed with olives or cheese), and fresh fruit in summer.

Activities and Excursions in Puglia

Cycling Tours

The flat landscapes of Puglia make it ideal for cycling. You can pedal through olive groves, vineyards, and along the coast. Some tour companies offer guided bike tours that include stops at local farms and wineries. This is a great way to stay active while seeing the countryside.

Boat Trips

From Polignano a Mare to the Gargano Peninsula, boat tours are a popular activity in Italy Puglia. These excursions take you inside sea caves, along hidden coves, and often include a swim stop. If you head to the Tremiti Islands, you can snorkel and dive in the clear waters.

Cooking Classes

If you love Italian food, why not learn to cook some yourself? Many agriturismi (farm stays) and local cooking schools offer lessons in making orecchiette, focaccia, and other regional dishes. This hands-on experience is perfect for travelers who want a deeper connection to the Pugliese culture.

Festivals and Events

Throughout the year, Puglia hosts various events:

Carnevale di Putignano: One of the oldest carnival celebrations in Europe. It features parades, floats, and masks.
Notte della Taranta: A large music festival dedicated to pizzica, a traditional dance of Salento.
Saint Nicholas Celebrations in Bari: A major event in early May, drawing pilgrims and tourists alike to celebrate the city’s patron saint.

These festivals provide an opportunity to see the region’s folklore and traditions up close.

Where to Stay: Accommodation Options

Because of its growing popularity, Puglia offers a variety of lodging options for all budgets. Here are a few suggestions:

Trulli Stays: Some traditional trulli in Alberobello and the Valle d’Itria have been converted into bed and breakfasts. Sleeping in a cone-roofed home is a unique experience.
Masseria: These are old farm estates, often renovated into luxury hotels or boutique lodgings. They usually feature rustic stone architecture, courtyards, and swimming pools.
Agriturismo: Farm stays that allow you to enjoy rural life. You can taste local products, walk through olive groves, and sometimes even help with farm activities.
Beach Resorts: If you want to be close to the sea, many towns along the Adriatic or Ionian coasts have resorts or vacation rentals.

Practical Tips for Visiting Puglia

Getting There

By Plane: The main airports in Puglia are Bari Karol Wojtyła Airport and Brindisi Salento Airport. Both have international flights from various European cities.
By Train: Trains run from major Italian cities like Rome, Milan, and Bologna. Bari is a central hub for the region.
By Car: Renting a car is often the best way to explore smaller villages and reach scenic beaches. The roads are generally good, though some rural routes can be narrow.

Getting Around

Trains and Buses: Local trains and buses connect major towns like Bari, Lecce, and Taranto. Smaller villages have fewer services, so check schedules in advance.
Driving Tips: Italians drive on the right side of the road. In summer, coastal roads can be crowded. Be patient if traveling during peak holiday months of July and August.

Best Time to Visit

Spring (April-June): Pleasant temperatures, fewer crowds, and blooming fields of wildflowers.
Summer (July-August): Hot weather, busy beaches, and a lively atmosphere. Book ahead if you plan to travel in this period.
Autumn (September-October): Warm days, cooler nights, and the grape/olive harvest season. It’s a wonderful time for food lovers.

Language

While Italian is the official language, some locals speak a bit of English, especially in touristy areas. Learning a few Italian phrases can go a long way in connecting with residents. The local dialects can vary, but standard Italian is widely understood.

Safety

Puglia is generally safe. However, like any popular tourist area, be mindful of pickpockets in crowded places. Always lock your car and avoid leaving valuables visible. The region is family-friendly, and most visitors find locals very welcoming.

Sample Itinerary for One Week in Puglia

If you’re wondering what to do in Puglia with a limited amount of time, here’s a suggested seven-day itinerary:

Day 1: Bari

Explore Bari Vecchia.
Visit the Basilica of Saint Nicholas.
Stroll along the seafront and enjoy focaccia barese.

Day 2: Polignano a Mare & Monopoli

Swim at Lama Monachile Beach in Polignano.
Take a boat tour of the sea caves.
Drive to Monopoli to see its harbor and castle.

Day 3: Alberobello & Locorotondo

Wander through the trulli in Alberobello.
Try local olive oil tastings.
Head to Locorotondo for an evening stroll and a glass of wine.

Day 4: Ostuni & Cisternino

Explore Ostuni’s white-washed old town.
Enjoy lunch in Cisternino, known for its grilled meats.
Stay overnight in a masseria for a unique experience.

Day 5: Lecce

Admire the Baroque architecture in the city center.
Visit the Roman Amphitheater.
Taste a caffè leccese in a local café.

Day 6: Otranto & Baia dei Turchi

Tour Otranto’s old town and castle.
Relax on Baia dei Turchi beach.
Dine on fresh seafood by the harbor.

Day 7: Gallipoli

Visit Gallipoli’s island-like old town.
Relax on Spiaggia della Purità.
Enjoy a sunset aperitivo with sea views.

Conclusion

Puglia, Italy—often called the Apulia region—is a land of bright sunshine, friendly people, and gorgeous landscapes. From the quirky trulli of Alberobello to the Baroque elegance of Lecce, from the limestone cliffs of Polignano a Mare to the white sands of the Salento Peninsula, there are countless things to do in Puglia Italy. History, nature, cuisine, and culture blend here to create an unforgettable journey.

Whether you come for a week or stay a month, you’ll find things to do in Puglia that match every type of traveler. If you’re still asking, “What to do in Puglia Italy?” just pick a spot on the map of this region—you’ll likely find an ancient village, a stunning beach, or a vineyard waiting to be explored. Embrace the laid-back lifestyle, taste the local olive oil, and let the warm sun of Puglia Italia welcome you.

With its beaches, historic towns, and delicious food, Puglia is the perfect place to discover the authentic side of southern Italy. This region is still growing in popularity, so now is a great time to plan your trip. Enjoy the slower pace, meet hospitable locals, and soak in the unique character of this special corner of Italy. One thing is certain: once you’ve experienced the Apulia region, you’ll dream of coming back again and again.